Pathway Fund Communications Director — Founding Stage
Pathway Fund launched as the first wholesaler in the UK specifically designed to support Black and ethnically minoritised organisations. The mission was bold. The early communications were not keeping up.
Appointed as Communications Director at the organisation’s founding stage, TGRG intervened before a misaligned visual identity became entrenched. We brought in a specialist team to rebuild the brand from the ground up, created the organisation’s first website, and established a communications strategy that matched the scale and seriousness of Pathway Fund’s ambitions — including its relationships with government departments and sector stakeholders.
We consulted on the language and framing of the organisation’s first flagship project, the Racial Equity Scorecard, ensuring sensitive subject matter was handled with precision and authority. We shaped the narrative for key stakeholder engagements, including curating a formal stakeholder dinner where every supplier and venue choice was an active expression of the mission: Black-owned businesses, Black-owned florists, events hosted at institutions including Black Cultural Archives.
Internally, we ran an inclusive process for adopting the new brand identity, ensuring the team felt genuine ownership of the direction rather than having a finished product handed to them. That alignment mattered as much as the external output.
The result was a professional, credible brand identity that Pathway Fund continues to use. All of it delivered without exceeding budget.
What we delivered — Brand identity rebuild and visual direction — Website build and digital presence — Communications strategy from founding stage — Racial Equity Scorecard language consultancy — Stakeholder engagement strategy and narrative — Landmark stakeholder dinner curation — Internal brand adoption process — Government and sector communications frameworks