TGRG will be leading the 2022 campaign for World Afro Day, five years after leading it’s inaugural PR campaign.

Founded by Michelle De Leon, World Afro Day is a global day of change, education and celebration of Afro hair, culture and identity. Everyone is welcome on the journey.

They have two key focuses: an annual event spotlights Afro excellence, raise awareness and creates normalisation and aspiration relating to Afro hair. Secondly, their education programme for young people which teaches about Afro hair and society.

“Creating the very first global campaign for World Afro Day six years ago was a momentous time for us.” says TGRG Managing Director Juanita Rosenior.

“We were doing groundbreaking work and beginning a campaign that would ultimately be applauded by the like of Janet Jackson and Kerry Washington.”

“Scheduling has meant we haven’t be able to manage the campaign in the past with other talented publicists taking the helm. However, we’re pleased to have WAD return for its sixth outing.”

The annual event takes place on September 15, 2022.