Congratulations to Alim Kamara who has been crowned the winner of the first PETRA partnership competition.

PETRA build partnerships between musicians and sustainable brands. Fashion and music play an important role when making a statement and, together, they can raise awareness of environmental issues. 

“When I spotted this opportunity, I knew it would be great for Alim as someone who is principled.” says TGRG Managing Director, Juanita Rosenior.

“We knew the music was strong and I’m glad the PETRA team felt the same too. This is an exciting partnership to watch unfold”.

Alim will be the headline act at PETRA’s launch on October 3. You can find out more about the organisation at