MONDAY 4 APRIL 2022, LONDON, UNITED KINGDOM – – – Black British creatives are the focus of a new survey committed to uncovering their true experiences of the media industry. Global studio Niche On Demand has launched the State of the Black Media and Film Industry survey to understand the needs, challenges and aspirations of Black creatives.

Though the recent nominations and, in some cases, wins of Black talent at the RTS and BAFTA awards prove that narratives by Black talent can be successful in the mainstream, there is increased demand for more content in the UK.

We rarely get to hear directly from black creatives about their own experiences in an unfiltered way. It is important for Niche on Demand to provide an environment of anonymity and safety for creatives to share their views and also to build the data and insights that will get to the core of how we can improve the Black British Media and Film experience.

Launched at the first TNB XPO – an event showcasing Black excellence and encouraging increased diversity within British film and television – the survey, which is answered anonymously, is being made available widely through various networks and the Niche On Demand website.

Niche on Demand is a studio that uses creativity and capital as a tool to enable storytelling and preserve Black history. Founded in 2018 by Sabrina Clarke and Zena Tuitt, it has evolved into a virtual studio focused exclusively on executive producing authentic global Black stories.

The survey can be completed at The survey is available at and will close 30 June 2022 . The results will be shared by Niche on Demand later in the year.



  • The survey is available at
  • Sabrina Clarke (UK) and Zena Tuitt (US) are available for interview. Please contact Juanita Rosenior at TGRG for requests. Access to press photos.
  • Niche on Demand (NoD) – launched in 2018 – is a studio that executive produces original content, theatre and film productions. They use creativity and capital as a tool to enable storytelling and to preserve Black history. They plan to raise £100 million by 2025 to serve a growing global audience who want to see stories written, produced, directed and marketed by Black talent.  
  • Sabrina Clarke has had an international portfolio career working in strategy, business transformation and as a management consultant working for companies such as Ersnt and Young (EY), Barclays Investment Bank and Ogilvy.  She is currently Managing Partner, Build Global, Founder and President of the Liberian Business Alliance, a Royal Society of Arts and Manufacturing (RSA) Fellow, Chair of Liberally and a trustee of Theatre503. 
  • Zena Tuitt has worked with creatives over the last 20 years and spent 14 years at Ernst & Young (EY) in global business development and management consulting roles based in the UK, and the Caribbean. She is currently a trustee of Theatre503, and an advisor to technology start-ups CareerPoint and ManeHookUp.