Shakaila Forbes-Bell, a global fashion psychologist and bestselling author, has been named as the latest addition to ITV’s This Morning team as a fashion expert. Shakaila, who is the author of the book “Big Dress Energy” and founder of Fashion Is Psychology, brings her unique perspective to the show, which airs on weekday mornings.

For those who are unfamiliar with Shakaila Forbes-Bell, she is a trained psychologist with a passion for fashion. Her work focuses on the intersection of psychology and fashion, exploring how our clothing choices can impact our mood, behaviour, and overall well-being. Through her writing and public appearances, she aims to help people harness the power of fashion to boost their confidence and achieve their goals.

Shakaila’s expertise is especially relevant in today’s world, where many people are struggling with the challenges of the pandemic. As she explains in her book, “Big Dress Energy,” fashion can be a powerful tool for self-expression and empowerment. By choosing clothes that make us feel good, we can boost our mood and confidence, even in difficult times.

Shakaila’s appearance on This Morning is a testament to her growing influence in the fashion world. Her unique perspective on fashion is sure to be a valuable addition to the show, helping viewers to make informed choices about their clothing and style.

In addition to her work on This Morning, Shakaila continues to be an influential figure in the fashion industry with her addition to the This Morning team coming hot on the heels of her stint as the Fashion Psychologist for the latest series of Love Island and their collaboration with eBay. She has worked with major brands and retailers to help them understand the psychological aspects of fashion, and her insights have been featured in publications like Vogue, Cosmopolitan, and Refinery29.

Overall, Shakaila Forbes-Bell’s appearance on This Morning is an exciting opportunity for her to share her expertise with a wider audience. If you’re interested in learning more about the psychology of fashion, be sure to check out her book “Big Dress Energy” and her website, Fashion is Psychology. For all booking enquiries please contact or call 0203 375 6024.

Shakaila will be on air on Tuesday 28 March 2023.