TGRG client Shakaila Forbes-Bell has been selected as the fashion psychologist for the latest eBay x Love Island campaign.

The author of the best-selling book, Big Dress Energy, has worked alongside eBay UK, the pre-loved fashion partner of Love Island, on the new fashion mindset set to take over the villa – ‘Reflective Dressing’. 

This mindset will encourage people to reflect on the way they shop and the way they dress. It is set to be popular both on and off screen, as the Islanders will wear pre-loved and inspire the nation to follow suit. ‘Reflective Dressing’ encourages everyone to shop pre-loved first and recognise the power of fashion as a vehicle for self-expression. 

Of the partnership Shakaila said ” I’m excited to work with eBay and I love Love Island so it’s a perfect match!”

eBay UK is Love Island’s fashion partner for a second time this series, providing pre-loved clothing for Islanders and for the first time, a selection of pre-loved, authenticated sneakers and items from eBay’s Imperfects range.  To dress like the Islanders and shop for your own Pre-Love Island look, head over to the dedicated Love Island hub on eBay UK. 

Promoting a more circular approach to shopping, eBay is offering all customers £5 off their next pre-loved fashion purchase from 16th January to 13th March while the show is on. 

Love Island starts Monday 16 January 2023 at 21:00