Estée Lauder, the iconic beauty brand, recently partnered with Karen Arthur, a renowned stylist, content creator, and creator of Menopause Whilst Black, to bring attention to the topic of menopause in their latest campaign. Karen Arthur, a trailblazer in her own right, brings a unique and much-needed perspective to the conversation around menopause, especially for women of colour.
Karen Arthur, who has been vocal about her own experiences with menopause, was thrilled to be a part of the Estée Lauder campaign, which seeks to bring awareness to the topic and provide support to women who are going through this phase of life. During the campaign, Arthur spoke about the physical and emotional challenges that come with menopause, and how they can impact a woman’s self-confidence and beauty routine.
Arthur shared her own personal journey with menopause, including the struggles she faced and the strategies she used to overcome them. She emphasised the importance of self-care and self-love during this time and encouraged women to embrace their natural beauty and to celebrate their unique qualities.
Estée Lauder’s decision to partner with Karen Arthur and bring attention to menopause is a testament to the brand’s commitment to supporting women of all ages and backgrounds. The campaign highlights the need for open and honest discussions about menopause and provides a platform for women to share their experiences and connect with others who are going through the same thing.
In addition to raising awareness about menopause, the campaign also showcases Estée Lauder’s range of beauty products that are specifically designed to support women during this phase of life. The skincare products are formulated with ingredients that address the unique and changing needs of women during menopause.
Estée Lauder’s partnership with Karen Arthur is a significant step forward in the conversation around menopause and its impact on women’s lives. By working with Karen and featuring her story, Estée Lauder is sending a powerful message of support to women and empowering them to embrace their natural beauty and well-being during this important time.