Fashion psychologist Shakaila Forbes-Bell and TGRG has had her debut book Big Dress Energy: How Fashion Psychology Can Transform Your Wardrobe and Your Confidence picked up by Piatkus.
In this unique and transformational style guide, fashion psychologist Shakaila Forbes-Bell explores how our wardrobe acts as an extension of our identity and offers practical advice on how we can harness the principles of fashion psychology to upgrade our style – and dress in a way that feels completely authentic. Because what you wear matters: your clothes can affect your mood, how you feel about yourself and how others perceive you. So how do you ensure that your clothes are saying all the right things?
Drawing on in-depth research and work with clients, Shakaila offers universal tips and cutting-edge advice that will empower you to shop in a more mindful, sustainable and inclusive way so that you can leave the house feeling calmer, happier and more confident. This is a makeover for more than just your wardrobe, it’s about improving your overall well-being.
Bernadette Marron of Piatkus said: ‘I’m so pleased to welcome Shakaila to Piatkus. What struck me most when first reading Big Dress Energy is how seamlessly Shakaila blends psychology and fashion to equip readers with the knowledge to dress in a way that feels completely authentic. This isn’t your average style guide, but it will completely change the way you see your wardrobe for the better – and as a bonus, it’s also incredibly charming, witty and fun.’
Shakaila Forbes-Bell said: ‘Big Dress Energy is all about giving you the tools to develop a stronger relationship with your clothes. For too long, these insights have been confined to hard-to-read academic papers. Between the Megan Thee Stallion lyrics and references to The Real Housewives franchise, I’ve made this research accessible, fun and useful. If you want to be empowered with science-based tips on curating a mindful wardrobe, letting go of harmful shopping habits and only wearing clothes that speak to who you are at your core, this is the book for you.’
In 2016 Shakaila became the first Black person in the world to earn a master’s degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research, she broadened her focus, created the platform ‘Fashion is Psychology’ and has worked with global brands to unpack the psychological impact of style and beauty.
Congratulations Shakaila!